For nearly 50 years, Milavitsa has been creating women's lingerie, becoming one of the largest manufacturers of corsetry in Eastern Europe.

The company's products are successfully sold in more than 25 countries worldwide and are characterized by high quality, original design, and thoughtful design solutions.

The brand targets the mid-price segment, offering a wide range of classic, fashionable lingerie and swimwear each season. The primary target audience is women aged 25 to 55. The main markets are Belarus, Russia, Ukraine, and other CIS countries. Sales are carried out through wholesale and various single- and multi-brand stores, including the Milavitsa retail network. Milavitsa's product portfolio includes bras, panties, shapewear, sleepwear, loungewear, and swimwear.

The Milavitsa collection is divided into three categories: classic, fashion, and swimwear. The classic collection offers a wide variety of everyday styles, combining classic design principles, comfortable construction, and functional materials. Milavitsa is an expert in creating plus-size styles (up to 120F). The lingerie and swimwear collections are created for each season, following fashion trends in design, materials, and accessories.